Alandium Watches

Customer

Alandium

Services provided

UI/UX & Product Design
Web Development
360° Digital Marketing

Tools

Figma

Initial data :

Alandium started as a watch manufacturer, with no website, no digital brand presence, and no direct sales channel.
Though their craftsmanship was refined, they had no platform to showcase or sell their products to a global audience.
The goal was to transform Alandium from a private-label producer into a premium lifestyle brand with its own eCommerce platform, visual identity, and digital voice — starting from scratch.

Aims :

Build the brand from zero: naming, identity, guidelines, tone
Design a full Shopify website with a boutique-like experience, not a generic store
Present the collections through detailed product pages, custom visuals and storytelling
Integrate events, partners and upcoming launches into a cohesive brand universe
Position Alandium as a refined D2C watch brand for global buyers

Alandium crafts minimalist, high-quality timepieces. But until this project, they remained invisible to the end consumer. Our mission was to design and build an immersive online experience — where Alandium’s watches could live, sell, and grow as a standalone brand. Not just an e-shop, but a digital boutique with a refined aesthetic and smooth UX. We handled the entire process, from brand creation to platform development — with care for storytelling, visual emotion, and long-term scalability.

3D Animated Video for the New Watch Collection

Animated Video of the upcoiming collection.

Brand Reveal Through Motion – A Signature GCC Launch, by Lira Digital

For the launch of a brand-new watch line under the Alandium group, our team at Lira Digital was tasked with one mission: to craft a full-motion brand experience tailored for the GCC market. We developed a cinematic video using premium 3D animation and product rendering to bring the new identity to life: elegant, market-adapted, and culturally refined. From visual storytelling to strategic positioning, we built a launch asset that doesn’t just showcase the watches — it introduces a brand the Gulf will remember.