American English Academy Online

Customer

AmEA

Services provided

UI/UX & Product Design
360° Digital Marketing
Brand / Corporate Identity
Influencer Marketing

Tools

Google Analytics

Initial data :

The client approached us with no brand, no name, and no platform — only a clear mission: To offer free English language courses to Russian-speaking audiences around the world, with live and video lessons taught by certified teachers. The opportunity was high-impact: tens of thousands of potential learners across CIS countries and diaspora regions. But to reach them, we needed to build everything — from visual identity to funnel systems — from the ground up.

Aims :

Create the brand name "AMEA" (American English Academy) and design a full visual identity Build a logo inspired by the American flag to instantly signal English language education Consult on the landing page layout and conversion UX Promote the courses through targeted campaigns in over 7 countries Use influencers and Telegram channels for community-led growth Automate email sequences for onboarding and student engagement Design custom banners and creatives for social media and ad campaigns

We created the name “AMEA” — short for American English Academy — designed to feel academic, simple, and authoritative in multiple languages. The logo system, inspired by the American flag, combined patriotic elements with a soft, digital-friendly aesthetic, signaling trust, clarity, and relevance in online learning. This branding was translated across campaign assets, email flows, and platform visuals — allowing consistent user experience across every touchpoint. At the same time, we designed a conversion-oriented landing page structure (executed by a partner team), ensuring the funnel aligned with user behavior and regional expectations.

Brand Identity Rooted in Meaning

We began with naming — selecting “AMEA,” an acronym that sounds academic, friendly, and trustworthy. Next, we designed a logo inspired by the U.S. flag, signaling both the American origin of the academy and the focus on English-language education. The branding was kept clean and friendly, adapted for a diverse, international audience. This identity was applied consistently across all communication channels — from ads to email visuals — to ensure immediate recognition and emotional clarity.

Platforms we worked with :

Google Ads

Instagram

Facebook

What has been done :

Built a complete brand from scratch

Designed a scalable campaign framework across 20+ countries

Activated Telegram channels and micro-influencers

International Campaigns with Targeted Reach

Result we have achieved :

Over 1,500 qualified leads acquired

Average CPL: $2.5 in highly targeted regions

Course completion rate: 65–70%