Initial data :
- Berlin-Chemie Menarini Moldova had a series of international marketing materials for its pharmaceutical products that were not localized for the Moldovan market.
- The absence of language and visual adaptation was reducing the impact of communication across regional digital channels.
- Additionally, there were no tailored promotional assets for local online advertising platforms.
Aims :
- Localize video content for the Moldovan audience
- Integrate professional voice-over in Romanian and Russian
- Adapt visual materials to comply with local advertising standards
- Create banners and digital assets for Google Ads, AdsMixer, and other regional platforms
- Produce high-quality 3D product renderings for multimedia use
Berlin-Chemie Menarini Moldova entrusted Lira Digital with the localization and adaptation of multimedia content tailored to the Moldovan pharmaceutical market.
The collaboration involved the full adaptation of international video spots through editing, voice-over integration in both Romanian and Russian, custom graphics for the local market, and visual compliance with pharmaceutical advertising regulations.
In addition to video adaptation, we designed a series of static and animated banners for digital campaigns, optimized for media networks used in Moldova.
The project also included the creation of realistic 3D renderings of product packaging, which were used in both video spots and promotional visuals.
Localized Video Spots for Moldova
We fully adapted the video materials, adding professional Romanian and Russian voice-over, local graphic elements, and 3D renderings of the products for enhanced visual performance.
What has been done :
01
Full localization of international video ads
02
Romanian and Russian voice-over production
03
Custom 3D renders and promotional banners for online campaigns
Banners for Google Media Network Campaigns
Result we have achieved :
Fast and compliant adaptation of pharma advertising materials for local launches
Multimedia assets fully optimized for regional ad platforms
Visual consistency with Berlin-Chemie Menarini’s global branding standards