Initial data :
- Use of international materials for promoting Berlin-Chemie Menarini Moldova’s pharmaceutical products, requiring adaptation for the local audience in the Republic of Moldova.
- Need for linguistic and visual localization to ensure effective communication across local digital channels.
- Adaptation of promotional materials to the specifics of online platforms used in the region.
- Ensuring visual consistency and compliance with communication standards in the pharmaceutical field.
Aims :
- Localization and adaptation of video content for the Republic of Moldova, including professional voice-over integration in Romanian and Russian.
- Adaptation of video spots for different distribution platforms—TV, online, and social media—in compliance with local pharmaceutical promotion regulations and standards.
- Adaptation of video and visual materials and creation of static and dynamic banners for Google Ads, AdMixer, social media, digital platforms, print, and outdoor advertising.
- Development of medical infographics for product presentation at events, conferences, and medical symposia.
- Creation of dedicated materials for medical events: invitations, agendas, and customized visual assets.
Berlin-Chemie Menarini Moldova is part of the international Menarini Group, one of the world’s leading pharmaceutical manufacturers and a strong player on the market in the Republic of Moldova. The company holds a broad and diversified portfolio of medicines, widely used across multiple therapeutic areas, addressing both healthcare professionals and patients.
Operating in a strictly regulated sector, pharmaceutical communication requires continuous adaptation to local market specifics and to the legislation in force in the Republic of Moldova. Promotional materials must comply with clear standards, convey medical information accurately and responsibly, while remaining clear, consistent, and visually well-structured.
Through its partnership with Lira Digital, Berlin-Chemie Menarini Moldova benefits from dedicated creative and technical support that addresses the ongoing needs of its marketing department. Our team contributes to the adaptation and development of communication materials for the company’s products and events, combining pharmaceutical rigor with visual creativity and a modern presentation approach.
Operating in a strictly regulated sector, pharmaceutical communication requires continuous adaptation to local market specifics and to the legislation in force in the Republic of Moldova. Promotional materials must comply with clear standards, convey medical information accurately and responsibly, while remaining clear, consistent, and visually well-structured.
Through its partnership with Lira Digital, Berlin-Chemie Menarini Moldova benefits from dedicated creative and technical support that addresses the ongoing needs of its marketing department. Our team contributes to the adaptation and development of communication materials for the company’s products and events, combining pharmaceutical rigor with visual creativity and a modern presentation approach.
Localized Video Spots for Moldova
We fully adapted the video materials, adding professional Romanian and Russian voice-over, local graphic elements, and 3D renderings of the products for enhanced visual performance.
What has been done :
01
Full localization of international video ads
02
Romanian and Russian voice-over production
03
Custom 3D renders and promotional banners for online campaigns
Banners for Google Media Network Campaigns
Result we have achieved :
Fast and compliant adaptation of pharma advertising materials for local launches
Multimedia assets fully optimized for regional ad platforms
Visual consistency with Berlin-Chemie Menarini’s global branding standards