Excellence BTP

Excellence BTP is a company specialized in energy efficiency solutions for residential homes, offering integrated services including solar panels, heat pumps, interior and exterior insulation, as well as roofing works. Active on the French market, Excellence BTP primarily targets homeowners who want improved thermal comfort, lower energy bills, and a home that is protected over the long term. In a technical and highly competitive field, communicating these services requires language adapted to the French market—clear, credible, and visually consistent, so that clients can quickly understand the real benefits of each intervention.
Through its partnership with Lira Digital, Excellence BTP benefits from dedicated creative and technical support tailored to the specifics of the French energy renovation market. The agency developed the brand’s visual identity, created a service catalog, project-based and review-based content, informative social media posts, mockups for service vehicles, as well as business cards and other brand materials. In parallel, Lira Digital designed and developed the Excellence BTP website, with a custom CMS, service and project pages, as well as blog sections, ensuring a unified brand presence across all platforms and a clear user journey from initial information to requesting a quote.