Initial data :
- Novikov already enjoyed strong brand equity in the global HORECA scene.
Their visual and strategic assets — from color palettes and typography to mission and values — reflected a high-end, refined identity combining Asian and European culinary excellence.
Aims :
- Build a digital presence that expresses the fusion of Asian-European cuisine
Deliver a sense of luxury and sophistication through design
Provide a clear, accessible platform for investors — with growth potential, financial data, and partnership info
Showcase what makes Novikov different in a competitive global market
Novikov is a flagship name in the high-end restaurant space, known for its elegant fusion between East and West.
Our task: craft a digital experience that feels exclusive, premium, and scalable.
We used their existing brand guides as foundation — then designed a site that blends luxury with logic.
Key features included:
A world map highlighting Novikov’s current and future locations
A “What Sets Us Apart” section focused on brand advantages and franchise appeal
Smooth navigation + strong visual rhythm — ideal for quick investor access
Every detail was built to evoke confidence, growth, and sophistication.
Landing Page Design — Novikov Global
The homepage highlights a visually striking global map, showing the restaurant’s international footprint and future growth path.
Platforms we worked with :
Webflow
What has been done :
01
Developed a visually premium website aligned with Novikov’s identity
02
Created a frictionless UX flow, focused on clarity, luxury, and intent
03
Highlighted the core team, their backgrounds, and role in brand growth
What Sets Us Apart
Result we have achieved :
20% Email Conversion Rate via clean design and clear messaging
Reduced bounce rate to 65% with improved navigation and content hierarchy
Upcoming new restaurant launches already in progress