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SpaTherapy Academy

Mr kebab Project
Customer

SpaTherapy Academy

Services provided
  • 360° Digital Marketing
  • Business Consultancy
Tools
  • Google Analytics

Initial data :

  • Spa Therapy Academy needed a digital strategy capable of growing enrollments in its massage courses and expanding brand visibility across Moldova and Romania.
  • The brand offered more than 10 course types and around 20 instructors, practical lessons, and a growing community — but lacked a clear promotion system.
  • The challenge was to turn classroom expertise into a steady channel of visibility, trust, and conversions.

Aims :

  • Increase enrollments in massage courses
  • Position the owner as an authority in massage education
  • Turn real lessons into reels, shorts, and educational videos for social media
  • Develop Google Ads, YouTube Ads, and Meta Ads campaigns for enrollments and retargeting
  • Establish Spa Therapy Academy as one of the most visible massage schools in Moldova and -Romania
Spa Therapy Academy is a massage school built around hands-on education, with more than 10 course types and around 20 instructors teaching across Moldova and Romania. To scale the brand, it needed more than regular posts — it needed a digital strategy that turned lessons, instructors, and the owner's expertise into content with real impact.
Lira built the growth direction around the owner, using personal branding, video education, and professional authority. We filmed lessons, demonstrations, and practical explanations, then turned them into reels, shorts, and educational videos adapted for Facebook, Instagram, and TikTok.
This strategy turned course content into an organic growth engine. The page reached over 36M views, over 32M organic views, over 1.2M interactions, and over 340K followers, proving that real expertise, distributed correctly, can become one of the most powerful promotion channels.
In parallel, Lira built campaigns on Google Ads, YouTube Ads, and Meta Ads to capture existing demand and support course enrollments. By combining viral organic content with paid promotion and retargeting, Spa Therapy Academy moved from simple promotion to a complete digital growth system.
Spa Therapy Academy Growth System

Spa Therapy Academy Growth System

We created a digital system that turns real lessons, the owner's expertise, and educational content into visibility, authority, and course enrollments.

Platforms we worked with :

Google Ads
Google Ads
Instagram
Instagram
Facebook
Facebook
Photo 2

What has been done :

01
Built a personal branding strategy around the owner, positioning him as an authority in massage education
02
Filmed, edited, and distributed reels, shorts, and educational videos from real lessons, demonstrations, and practical explanations
03
Developed Google Ads, YouTube Ads, and Meta Ads campaigns for enrollments, retargeting, and digital scaling

Thanks to Lira, Spa Therapy Academy now has a digital system that turns massage lessons into viral content, brand authority, and consistent growth.

Thanks to Lira, Spa Therapy Academy now has a digital system that turns massage lessons into viral content, brand authority, and consistent growth.

Result we have achieved :

Achievement
Over 36M views generated, of which over 32M organic
Achievement
Over 340K followers and over 1.2M monthly interactions with content
Achievement
Over 3x growth in massage course enrollments