Sublime.md - Koreean Cosmetics

Customer

Sublime

Services provided

Google Ads & YouTube Ads
Social Media Content & Trend Analysis
Facebook Ads & Sales Funnels

Tools

Google Analytics

Initial data :

Sublime.md already had a functional eCommerce platform with integrated systems. Their campaigns were mostly reactive—focused on discounts and short-term promotions—run through basic Facebook Ads setups. The brand lacked a strategic direction and consistent communication. The Cost per Acquisition (CPA) was high, and the Average Order Value (AOV) remained low.

Aims :

Our objective was to increase monthly order volume, improve the AOV, and reduce the CPA for better overall profitability. Additionally, we aimed to build a strong, humanized brand by positioning the founder as the face of the business. Another important goal was to reposition Sublime as a trusted leader in the Korean skincare niche within Moldova.

Sublime.md is a local brand from Moldova specializing in Korean skincare and cosmetics. With a single physical store in Chișinău and an operational online shop, the business needed a strong push in branding, communication, and digital marketing strategy. We transformed Sublime.md into a recognizable and trusted name by making the founder the visual face of the company across all social media and promotional materials. Through precise targeting and value-driven messaging, we shifted the brand from functional to aspirational, bringing it to a competitive level in its niche.

Promotional Banners and Outdoor Visuals

We designed and executed a variety of banners for social media and outdoor campaigns. The visuals featured the founder prominently, reinforcing trust, authenticity, and expertise in the Korean beauty space.

Platforms we worked with :

Google Ads

Instagram

Facebook

What has been done :

Positioned the founder as the face of the brand in all communication channels

Launched performance marketing campaigns focused on raising AOV and lowering CPA

Created promotional visuals for both digital and outdoor advertising

Humanized Brand Identity in Digital Campaigns

Result we have achieved :

25% reduction in CPA after optimization

30% increase in AOV, surpassing $45 per transaction

Opened a second physical store in Chișinău due to increased demand